HOOPS BREWING

2019 — 2021

At Hoops I was a designer, content creator, social media manger, and whatever was needed.

PACKAGING AND APPAREL

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rink rat ale
rink rat ale 3
4 pack small

This crowler label was created with Duluth local illustrator, Thomas Rossmann. Using the info grid system I established in my white lighthouse crowler above.

We collaborated on the art direction through rounds of sketches, and I tookover getting it ready for production.

4 pack carrier
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CONTENT CREATION

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Artboard 1 copy-100
best beer

In early 2020 when covid restrictions were putting a pause on in-person activities, I developed and designed a social campaign to keep people engaged, and thinking about Hoops Brewing.

The weekly campaign spanned a month long and saw on average ~300 voters per round. If you've been to Hoops, you knew what beer was going to win from the start. Their No. 15 Pale Ale.

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THE WEB STORE

Beyond this selection of work, when covid brought the taproom to a temporary close I was asked to find a way to sell crowlers for curbisde pickup on Hoops Brewing website.

After researching and considering the available budget ($0), I built a crowler pickup service through WooCommerce that eventually branched out into merch and gift card sales. 

This included product photography of all available offerings, teaching managers how to navigate WooCommerce to see orders placed (not an easy task if you've ever used WC before), and led to Hoops Brewing first ever delivery order.

Beyond this selection of work, when covid brought the taproom to a temporary close I was asked to find a way to sell crowlers for curbisde pickup on Hoops Brewing website.

After researching and considering the available budget ($0), I built a crowler pickup service through WooCommerce that eventually branched out into merch and gift card sales. 

This included product photography of all available offerings, teaching managers how to navigate WooCommerce to see orders placed (not an easy task if you've ever used WC before), and led to Hoops Brewing first ever delivery order.

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hello.samcphillips@gmail.com

612-860-3337

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